Purpose of your business:
Selling products, services, memberships...
You maintain brick-and-mortar stores and offices. You employ sales people. You have a Business Development and/orSales department.
You spend lots of money for marketing purposes.
To create brand awareness
and finding new clients and customers.
When your marketing efforts create leads, you want your sales and biz dev. people to convert these leads into sales.
Question: How come your Facebook page or Twitter account has thousands or hundred thousands of likers and followers liking and following you, but you don't interact?